About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

Below are some snippet translations of this past week’s IWOM mark.

Check more summaries on IWOM mark in CN version

[1] CIC collaborated with Roland Berger on the release of the Chinese Consumer Report 2010, providing trends and insights into Chinese consumer and online behavior

EN version and CN version &  last year’s paper here.

[3] Follow China Joy “show girls” on Weibo

The 8th China Digital Entertainment Expo & Conference (aka ChinaJoy) will be held in Shanghai from July 29^th to August 1^st. Usually it’s the hot promotional girls who get the most buzz, and this phenomena will be facilitated by each one having a Weibo account this year. Here’s a list of them for your following pleasure.

[4] ‘Tencent Empire’s Domain’

China Computerworld published the cover story with the title of ‘Tencent: the mother f**ker”, criticizing Tencent for its cut-throat competition. This article was supported by netizens and geeks, with map of ‘Tencent Empire’s Empire” created by certain a netizen to show the many domains Tencent has been involved in.

[5] Google – wenda is available

One year after Google China’s termination of cooperation with Tianya BBS, Google – wenda beta (http://www.google.com.hk/wenda/) is available now.

[6] Sina weibo officially launched open platform

Through Sina weibo open platform (open.t.sina.com.cn), websites and applications can enable users to publish weibo messages with weibo accounts, which not only reduced the registration barriers but also made it possible that users can share pictures, videos and other cool things onto their weibo with direct setting function. At present, the applied cases of the open platform include website cooperation, desktop client and mobile client.