Check more summaries on IWOM mark in CN version
 CIC 2010 IWOM panel
On September 16th, CIC will hold our 2010 IWOM panel titled “Social Media Best Practice” at Tsinghua University, Beijing. Attending this even to discuss current industry best practices will be brands, agencies and media outlets. For more information please go here (Chinese)
 Tencent launches their own map services
Tencen’st brand nee QQ Map services can be found here: http://map.qq.com/
 Toyota Corolla launched weibo-marketing campaign
40 fans of the @COROLLA卡罗拉, on Sina Weibo were asked to finish sentences starting with “#卡罗拉，爱是#”,to show why they loved their Corolla, before midnight of 24th September. For the best submission prizes included 8 Kodak-M530 cameras, 16 Corolla model cars and 16 gas credit cards worth 100-yuan donated by CNPC.
 Hanwang E-Book launches their own weibo-marketing campaign
From September 14th to 16th, netizens stood a chance of winning prizes by following @汉王电纸书 and then completing a sentence starting with #汉王电纸书，中秋xxxx# and then following on to send the message to @3位好友。HW then proceeded to give out five 50-yuan rechargeable mobile phone cards on a daily basis and proceeded to re-publish the tweets of the winners on the following day. In addition to this, the best answer for the whole campaign would then be entitled to win a HW E-Book reader.
 Baidu Zhidao and Discovery launched Ulife Survival Challenge
Baidu Zhidao (zhidao.baidu.com) and the Discovery search channel, one of the most well know TV brands, jointly announced the launch of a new platform “Ulife Survival Challenge” (ulife.baidu.com).