(Dec.11th, 2014) Today Kantar Media CIC held its fantastic celebration – “The Next Golden Decade Starts Now: 10 years of social media, intelligence and insight” to celebrate Kantar Media CIC’s 10th anniversary. As China’s leading social business intelligence provider, Kantar Media CIC invited many clients, media partners as well as several social media professionals to review the development process of Kantar Media CIC and social media in China during the last decade, and more importantly, look forward to the next ten years in big data era with Kantar Media CIC’s founder/CEO Sam Flemming.
As the first social intelligence firm in Asia Pacific, and one of the first in the world, Kantar Media CIC has always been at the forefront of China’s internet and social business revolution. By continuously providing customized research, consulting services, syndicated reports, and industry trend watches, rich in actionable insight to our clients, Kantar Media CIC has been ‘making sense of the buzz’ by turning social chatter into business intelligence and insight to answer business questions across its clients’ organizations. Now with the arrival of Big Data era, Kantar Media CIC released its market initiative “Making Sense of Big Data” on the celebration, which demonstrates its ongoing commitment to distill insights from not only social, but additional ‘real time’ ‘consumer insight rich’ digital data sources including e-commerce, search, and online news. And with the support coming from WPP’s Kantar Media acquisition of CIC in 2012 and Fisheye Analytics, CIC is capable of taking its’ vision born in China to the world with a platform that can serve 190 markets in 67 languages.
Sam Flemming, founder and CEO of Kantar Media CIC, announced this new marketing strategy at the beginning of the celebration along with foundation of CDIU (CIC Digital Intelligence Union), a union that will provide clients, agencies and media partners a platform to work together to bring to the fore the true business value of social and digital intelligence. Then Hannelore Grams, Head of Digital Marketing & Social Media GCR in Nestle, Ken Hong, Weibo Marketing Strategy General Manager, and Zan Jing, CEO of LaMaBang mobile community shared their thoughts and experience in social media, command centers, digital intelligence as well as mobile social communities. Honored guests including Eddy Wang from Content Marketing Center GM from Tudou, and WPP China CEO Bessie Lee also joined presenters to have two panel discussions about social media and its challenges and opportunities in the future in China. At the second half of celebration, Linda Xu, Executive Director from Kantar Media CIC Research Consulting & Knowledge Center, demonstrated very tangibly CIC’s vision of social and other digital insights coming from CIC’s solutions can impact business decisions from CIC’s vision. And Sam, wrapped up the celebration by looking into the future of Kantar Media CIC and digital and social media.
On the basis of a great 10 years of success, CIC is well poised for another golden decade.
For more information, please contact:
Senior BD & Marketing Manager
Kantar Media CIC
About Kantar Media CIC
Kantar Media CIC is China’s leading social business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social business technology, research and consulting. We first coined the term IWOM and were the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized research, consulting services, syndicated reports and industry trend watches ,rich in actionable insight .
Kantar Media CIC utilizes its own patent pending technology to capture millions of online conversations and “makes sense of the buzz” by analyzing them to draw out insight that leads to more effective action. Kantar Media CIC gathers and mines over 500 million naturally occurring consumer comments every month, from a range of uniquely Chinese social media platforms including blogs, BBS, microblogs and social networking sites. We then apply our unique methodology to provide a comprehensive picture of the social media landscape and its implications for business. To date, Kantar Media CIC has archived almost 12 billion mentions of brands and products, from over 2 billion consumer comments. Kantar Media CIC’s data coverage has now expanded to include e-commerce, search and other timely, insight rich digital sources. Through recently acquired Fisheye Analytics, Kantar Media CIC’s reach now extends to 67 languages around the world.
In early 2012, as China’s leading social business intelligence provider, Kantar Media CIC was acquired by WPP’s Kantar Media, the media research and insight division of Kantar, as a move to strengthen its position and with aim to expand its social offering across Asia Pacific. Kantar Media has over 5,000 employees around the world, is currently working with 22,000 companies, tracking 3 million brands across 50 countries. As the consumer insight arm of WPP, Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry.
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