Sumin Xia, Senior Product Manager of Baidu Big Data department shared how Baidu is applying Big Data in the travel industry.
Carol Jiao, Marketing Operation Director at Jusfoun big data, shared the value of third-party Big Data providers.
Pierre Dupond, General Manager of Full Price department at Glamour Sales China, shared his own experience on how to leverage Social Media for direct E-commerce impact.
Raymond Wang, executive director of Roland Berger digital solutions, shared what Roland Berger has done in terms of business application-oriented Big Data analysis systems, forming a complete set of solutions for industries like auto, apparel, consumer goods and finance.
Gene Cao, Senior Analyst at Forrester Research shared Forrester’s experience establishing the first social listening center for Nestle in cooperation with Kantar Media CIC.
Ben Wilson, Marketing Director of Reckitt Benckiser was interviewed by Sam Flemming to discuss the future of social media strategy and consumer insights.
At the summit’s conclusion, Kantar Media CIC released a new logo, embodying its new outlook on how to serve clients moving forward. Kantar Media CIC aims to help clients take full advantage of social media and Big Data to achieve business innovations across the entire organization.