Kantar Media CIC 2015 Annual Summit in Shanghai

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Kantar Media CIC, China’s leading social business intelligence provider, held a spectacular Social Media and Digital Data Annual Summit yesterday in Shanghai, titled Next Generation Solution for Insights.
During this summit, Kantar Media CIC invited a number of well-known international brands, companies, agencies, and international management consulting firms to share and discuss our vision for how to utilize social and digital intelligence to distill insights to inform businesses decisions.

Since 2004, Kantar Media CIC has been helping clients to understand Chinese social media.CIC has earned its reputation in the social and digital business intelligence industry with over a decade of quality research and consulting.
In 2008, Kantar Media CIC published the authoritative and now iconic “China Social Media Landscape.” In the years since then, we have witnessed rapid changes and developments in the Chinese social media universe.
During the summit, Sam Flemming, founder and CEO of Kantar Media CIC, elaborated on the six most important changes to note about the Chinese social media landscape in 2015:
1. WeChat continues to dominate, while its role and influence evolves;
2. Weibo is still relevant, since it takes the pulse of what’s viral;
3. Interest communities have gone mobile;
4. New forms of expression emerge;
5. E-commerce reviews explode;
6. Retailer-generated content is a ‘fourth media’.

 

 

After establishing the basics about Chinese social media today, Polaris Yu, Regional Director of Research & Consulting at CIC, presented Accessible and Actionable Insight Innovation: “Brand Pulse” focusing on the beauty and cosmetics scene.
We are already well into the “WeChat Era,” and WeChat public accounts are becoming ever more important. Kantar Media CIC, as a leading social and digital business intelligence provider, has formed a complete solution to assistant brands to monitor their published articles on WeChat public accounts. Monica Zhao, Head of Research Innovation at CIC, shared about ‘Influence in the age of WeChat: Infant Nutrition Industry Study,’ based on a white paper produced in cooperation with Ogilvy & Mather.
Through this in-depth look at the Maternal and Child Nutrition industry through WeChat public accounts, it is clearly seen that there are three different, yet complementary types of WeChat public accounts—Media, Brands, and KOLs—each with their own focus and sharing strategies. The commonality among these 3 different media types is content centered on infant nutrition. They all work to improve information access about pregnancy care; multimedia and cross-industry content is more popular.
Afterward Monica’s presentation, Theresa Loo, the Executive Director of Ogilvy & Mather China, was invited by Kantar Media CIC to talk more about “influence in the Age of WeChat” with Monica and the audience in a panel discussion.
As Big Data continues to grow in importance, Kantar Media CIC will expand its field of research from merely social media to include all digital media, including search, e-commerce, payments, and so on. In so doing, we will witness the transition from social data to big data.
At this summit meeting, Sam Flemming and Arthur Wang, respectively CEO and COO of Kantar Media CIC, looked forward to the next generation of Social Big Data. CIC aims to help brands to gain better consumer insights using Big Data analysis.
Meanwhile, Andy Wu, Head of R&D Dept. of Kantar Media CIC, explained the technical foundation of CIC’s insights, which includes Natural Language Processing and Machine Learning.Combined with more than a decade of research and consulting experience across a wide range of industries, these technologies greatly decrease the time costs of data collection, storage, processing, and analysis, while also improving the accuracy of measures such as sentiment & semantic analysis and so on. Moreover, Kantar Media CIC also supports multi-language data processing and analysis, which can automatically recognize more than 82 languages. With comprehensive data, real-time processing technology and highly accurate analysis, CIC maintains its leading industry position.Additionally, Kantar Media CIC invited many honored guests to share the future of Big Data analysis at this summit.Ken Hong, General Manager of Weibo Commercial Operations, shared some examples of turning Big Data into a “fans economy.”

 

Sumin Xia, Senior Product Manager of Baidu Big Data department shared how Baidu is applying Big Data in the travel industry.

 

Carol Jiao, Marketing Operation Director at Jusfoun big data, shared the value of third-party Big Data providers.

 

Pierre Dupond, General Manager of Full Price department at Glamour Sales China, shared his own experience on how to leverage Social Media for direct E-commerce impact.

 

Raymond Wang, executive director of Roland Berger digital solutions, shared what Roland Berger has done in terms of business application-oriented Big Data analysis systems, forming a complete set of solutions for industries like auto, apparel, consumer goods and finance.

 

Gene Cao, Senior Analyst at Forrester Research shared Forrester’s experience establishing the first social listening center for Nestle in cooperation with Kantar Media CIC.

 

Ben Wilson, Marketing Director of Reckitt Benckiser was interviewed by Sam Flemming to discuss the future of social media strategy and consumer insights.

 

At the summit’s conclusion, Kantar Media CIC released a new logo, embodying its new outlook on how to serve clients moving forward. Kantar Media CIC aims to help clients take full advantage of social media and Big Data to achieve business innovations across the entire organization.

 

 

About Kantar Media CIC
Kantar Media CIC is China’s leading social and digital business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social business technology, research and consulting. We first coined the term IWOM and were the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized research, consulting services, syndicated reports, and industry trend watches, rich in actionable insight.
For more information, please contact:
SeniorBD & Marketing Manager, Renay Cheng+86–21-64049191ext 8761renay.cheng@cicdata.comWebsite: www.ciccorporate.com 
Wechat account:kantarmediacic
Please scan this new Wechat account. Thank you!

 

 

 

 

Posted by   @   26 October 2015 0 comments

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