If every business needs to become a social business, every business needs the “software” to enable competency. A social business support system is a more effective use of social business intelligence across the organization. If a company wants to have a comprehensive understanding of Social Media in China and the rest of the Asia Pacific region, the best way is cooperating with a local third-party social media listening provider.
Recently, Forrester Research published <The Forrester WaveTM: Asia Pacific Enterprise Social Listening Platforms, Q1 2016> report. Based on Forrester’s 30-criteria evaluation of enterprise social listening platform providers in the Asian Pacific, this report details Forrester’s findings of how well each vendor fulfills the 30-criteria and where these vendors stand in relation to each other, thus helping marketing professionals select the right partner for enterprise social listening needs. According to Campaign China’s coverage of the report, Kantar Media CIC is not only one of the seven most prominent providers in APAC, but also an optimum comprehensive provider for companies who need local expertise to expand their business in China. Amidst all these providers, what are the relevant strengths of Kantar Media CIC?
Strong Background and Leading Industry Pioneer
Kantar Media CIC created the social listening industry and founded the first social media research and consulting firm in China in 2004. In 2008, the first real-time social listening tool was launched, and the first China social media landscape map was published. Since then Kantar Media CIC has maintained a leading industry position in China. In order to expand the market into the Asia Pacific and Globally, Kantar Media CIC agreed to be acquired by WPP’s Kantar Media, a global leader in media intelligence, in 2012. WPP is the world’s largest advertising company by revenue. Furthermore, Kantar Media CIC defined key terms (e.g., “IWOM” and “Social Business”) for the industry, a true pioneer in China’s social listening industry. Additionally, Kantar Media CIC owns patented social listening technology that gives them a competitive advantage in the industry.
Comprehensive Data Coverage and Advanced Technology
Presently, Kantar Media CIC has the best social media coverage in China. To realize cross-site data aggregation, Kantar Media CIC has established strategic partnerships with major social media platforms, blog and BBS service providers as well as reputable E-commerce platforms. The best tech platform is not only supporting 12 dimensions across 15 key industries, but also supporting multiple languages, equipped with automatic language recognition and sentiment & semantic analysis. In the past decade, Kantar Media CIC has served over 400 domestic and international clients, working with many leading companies and brands within a variety of industries. Meanwhile, Kantar Media CIC has received an excellent reputation from its clients and has been highly regarded by its third party sources.
Diverse Services Satisfies All Kinds of Client Needs
IWOMcooperator provides additional WeChat tools such as Brand PR monitoring, Keyword tracking and related analysis. With the highest level of API access for major social media platforms and Chinese natural language processing, Kantar Media CIC offers a unique social listening platform and Social Listening Command Center which uses real-time data and analysis to provide big screen visualizations for brands to make well-informed decisions.
IWOMcooperator provides real time data output, while the research and consulting service offers in-depth WeChat brand account reporting services. As an expert in the social media listening industry, our agile reporting solution offers both comprehensive and personalized reports. Equipped with the largest database, elite analytic teams, and industry expertise, we are dedicated to delivering the best social media insight in the industry.
About Kantar Media CIC
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media and social media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.
Asia-Pacific branch Kantar Media CIC is China’s and regional leading social and digital business intelligence provider. The experts from Kantar Media CIC enable enterprises to fully leverage the power of social media and other Internet based big data intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social technology, research and consulting. Founded as CIC, it was acquired by WPP’s Kantar Media in 2012.
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