CHINA IWOM Blog

IWOM Mark 20100203 Vol.17

2010.02.05 :: By: CIC


About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands.  We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

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EXPOSAY: Making sense of World Expo buzz with CIC + Ogilvy PR

2010.02.05 :: By: Sam


Exposay: Shanghai Expo tickets are the focus of inense buzz in China’s Social Media (Edition_1 201002)
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We are pretty psyched about the new “ExpoSay” white paper we released with Ogilvy Public Relations yesterday which covers all the buzz around the upcoming World Expo 2010 Shanghai. The first of a monthly series. this report found 128,854 Expo-related comments taken from 13,994 blogs, BBS, news and SNS sites in the Chinese Internet space for the month December. The hottest discussed topics included tickets, sponsors, pavilions, countries and cities.

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IWOM watch December: Sina microblog beats out traditional media to report news first

2010.02.02 :: By: CIC


IWOM watch summary: 
Following the opening of United Nations Climate Change Conference in Copenhagen on Dec.7th 2009, a new awareness ‘green’, also called low-carbon life was generated. In this issue, we took a look at how netizens discussed environmental protection and contributed ideas spontaneously.

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IWOM Mark 20100127 Vol.16

2010.01.29 :: By: CIC


About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands.  We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

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Video: What China marketing leaders have to say about Chinese social media (updated January 25, 2010)

2010.01.25 :: By: Sam


Since 2008, I have been interviewing China marketing thought leaders about social media since early 2008 for my regular show Interactive China for ITV-Asia. I am fortunate to have a network of such smart, informed people. This article serves as an archive of these interviews and will be updated as we have new ones.

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