IWOM Thoughts
65 Posts
iwom-thoughts
- 2010.03.15 :: Consumer Day Is One More Thing Toyota Should Worry About
- 2009.11.03 :: Meizu BBS Casestudy: How the M8 managed to beat the iPhone in terms of buzz
- 2009.09.25 :: CCI and CIC’s New Youth Report: How IWOM goes beyond traditional market research
- 2009.08.31 :: CIC launches new ‘Youth Report’
- 2009.08.18 :: CIC sponsors Likemind Shanghai
- 2009.07.28 :: Reflections on June (and some of July): IWOM Technology is Necessary, But Not Sufficient
- 2009.06.30 :: CIC collaborates with Roland Berger on their new ‘Chinese Consumer Report’
- 2009.04.28 :: Group Purchase Mentions Double in 2nd Half of 2008: IWOM as More than Just Chatter
- 2009.04.08 :: Reflections on March
- 2009.03.30 :: Who’s really holding the megaphone?
- 2009.03.05 :: Reflections on February
- 2009.01.15 :: CIC 2nd Annual IWOM Summit Takeaways
- 2008.12.31 :: Reflection on December
- 2008.12.10 :: The DNA of internet word-of-mouth platforms
- 2008.12.03 :: Reflection on November
- 2008.11.27 :: CIC releases white paper “The Internet is THE Community”
- 2008.11.21 :: Releasing new white paper next week on the development of IWOM in China
- 2008.10.23 :: A reflection on our IWOM thinking during the recent 2 months
- 2008.10.10 :: How IWOM is Redefining the Relationship between Brands and Consumers
- 2008.07.16 :: CIC translates its IWOM white paper archive
- 2008.07.15 :: 6 reasons brands in China should listen to IWOM (beyond seeding and crisis tracking)
- 2008.07.01 :: President Hu Jin Tao listens to online buzz…why shouldn’t you?
- 2008.06.15 :: Thoughts on recent Business Week article on IWOM in China
- 2008.06.12 :: Tuning into Sports IWOM 2007 Q4: BBS vs. Twitter
- 2008.06.02 :: Connecting the connected agency in China
- 2008.05.23 :: IWOM Watch Apr 16-30: Netizens find new channels for self expression
- 2008.05.13 :: Sports White Paper Released
- 2008.05.05 :: IWOM Watch Apr 1-15: Understanding the Local Online Community Landscape
- 2008.04.30 :: Sports White Paper Coming Soon: Ride the Wave of Sports Online Culture
- 2008.04.07 :: Presenting at Shanghai Geek Dinner
- 2008.04.02 :: Connection points for the “connected agency” in China
- 2008.03.28 :: Seeisee Chinese Blog Recap for Mar 1-15, 2008
- 2008.03.24 :: IWOM watch Half Year Review – An Overview of Chinese IWOM trends from July-December, 2007
- 2008.03.14 :: Consumer Day 315: An overview of Internet Channels for the Malcontent
- 2008.03.11 :: Seeisee Chinese Blog Recap for February 2008
- 2008.03.07 :: My thoughts on IWOM, SNS, BBS and more in Pacific Epoch Interview
- 2008.03.04 :: IWOM Watch Jan 16-31: A New Kind of Net Star
- 2008.02.01 :: Dell finds closure to Processor Gate and “Dell Hell” in China
- 2008.01.28 :: Internet word-of-mouth trends in 2008
- 2008.01.20 :: CIC’s Chinese IWOM notebook white paper released: Lenovo dominates, Dell communicates
- 2008.01.18 :: Notebook whitepaper is coming next week
- 2008.01.14 :: IWOM Watch Dec 16-31: Elf yourself, spoof yourself
- 2008.01.10 :: Audio Post: IWOM as an essential element for marketing communication
- 2007.12.26 :: IWOM Watch Dec 1-15: Blurring online and offline lives
- 2007.12.17 :: IWOM Watch Nov 16-30: Netizens are talking and brands are listening
- 2007.12.15 :: CIC IWOM Summit: touching base with IWOM users
- 2007.12.11 :: McKinsey recognizes the multiple roles IWOM can take in marketing
- 2007.12.03 :: IWOM Watch Nov 1-15: Netizen campaigns use “Grab the floor” on BBS to get attention
- 2007.11.18 :: O’Reilly in China: China Foo
- 2007.11.14 :: Almost 150,000 Chinese BBS messages mentioned Focus in Q2 and why Ford should care
- 2007.11.13 :: 3 pathways to net culture
- 2007.11.13 :: IWOM Watch Oct 16-31 – Social commerce: IWOM driving e-commerce
- 2007.11.06 :: CIC IWOM whitepaper on auto industry released
- 2007.10.29 :: IWOM defined
- 2007.10.10 :: Comments on Jeremiah Owyang’s Web Strategy Field Report on Hong Kong and China
- 2007.09.07 :: IWOM manager titles a trend
- 2007.08.20 :: Net language: Implications for Search Engine Marketing
- 2007.08.16 :: Hey DX, hope you like this post on net language for auto industry
- 2007.07.03 :: Roles within Chinese online communities
- 2007.07.02 :: iPhone in China? Nokia and Motorola dominate the IWOM
- 2007.06.25 :: CIC releases mobile phone white paper: “The Talk About Phones”
- 2007.06.19 :: Really Understanding Efluencers and IWOM
- 2007.04.17 :: Text Mining at CIC
- 2007.03.19 :: CIC’s ‘LISTEN-KNOW-PARTICIPATE’ model for IWOM
- 2007.03.19 :: SEEISEE blog Chinese article summary (Feb 1st – March 7th )
