Viewing Category » The Weekly Buzz

IWOM Mark No. 98 (Parodies of a Poet, Tmall’s Video Recognition for Virtual Modelling, Pinterest Ready for “Private Pinboards”, “Draw Something”, Qunar and Youtianxia Share Short Term Leases, IBM’s Micro-Movie Premier)

 The Weekly Buzz 18 April 2012

 [1] Parody of a Poet
“Du Fu is busy” is the meme of the moment amongst Chinese netizens. Du Fu is a famous Tang Dynasty poet and his portrait is well known from textbooks, so there’s a nice element of nostalgia. It’s just a bit of good natured lampooning; not too deep and no offence intended for Du Fu. So, brands are getting in on it too…

more

IWOM Mark No. 97 ( Brands’ Weibo Response to Consumer Day 315, Ctrip Embraces Top-End Tourism, Guokr.com Revitalize Q&A, The Ben-Nana Show, Tencent’s “White Paper on the Internet Open Platform”, Huawei Launches “Vmall” )

 The Weekly Buzz 9 April 2012

 

[1] Brands’ Weibo Response to Consumer Day 315
In the wake of CCTV’s Consumer Day exposé of several brands, including McDonald’s, Carrefour, China Telecom and China Merchants Bank, they have responded via their owned social media presence on Sina Weibo, pledging their determination to take such consumer complaints seriously. Will this mean a genuine step towards approachable, Social CRM? Time will tell.

more

IWOM Mark No. 96 ( Youku & Tudou Merger, The Launch of Like, Applying New Media to Consumer Day, Baidu Q4 Report on Mobile Internet Development, China’s Most Trusted Brand, Microblogging from the Two Sessions, Lashou.com Brings Group-Buy Home )

 The Weekly Buzz 21 March 2012

[1] Youku & Tudou Merger
China’s two biggest video websites, Youku and Tudou, announced on the 12th of March that they are set to join forces. The news sparked nationwide discussion on Sina Weibo, as netizens’ favorite game became guessing the new name of the video giant; “Kudou” (meaning trouser pocket) and “Youtu” (not far away from Youtube) were the top choices. Some even joked that China’s other two video websites, 56.com and 6.cn (or 六间房, which is Chinese for “6 rooms”) should combine to become “56 rooms”. The most popular tweet was, “The combination makes me believe in love again!”

more

IWOM Mark No.95 ( Mogujie.com “C2B” Group-Purchase; Launch of meishixing.com; Data Consumption of taobao.com; Starbucks China App; BM China’s Social Media Strategy Guidebook; Twitter’s Mobile Advertising; Baidu’s Weibo Search; “CIC 2012 China Social Media Landscape” )

 The Weekly Buzz 9 March 2012

[1]Mogujie.com launches C2B group-purchase
Mogujie.com launched a new online product, “Free Group Purchase”, at 5 p.m. on the 1st of March, encouraging users to initiate a group purchase on any product they want. This “C2B” group purchase would be achievedas long as they round up enough participants. So far, more than 15,000 group purchases have been started, 100 of which have been successful.

more

Sam to speak at 1st Asia Pacific Summit on Measurement

The Asia Pacific Summit on Measurement will take place between the 29th of February and 1st of March at the Grand Hyatt in Hong Kong and is aimed at stimulating new thinking around the evaluation and measurement of public relations performance. The Asia Pacific Summit will include workshop sessions and speaking spots by senior communications professionals from across the region and beyond.

more

CIC’s 2011 IWOM Retrospective: The Watch Compilation

 Industry Watch,The Weekly Buzz 14 February 2012

CIC’s IWOM Watch is a long running, monthly digest of exemplary case studies that reflect the dynamism and development of China’s unique digital culture. We pick out and analyze the month’s most significant online marketing campaigns, allowing you to listen, know, and participate in China’s unique digital community.

more

IWOM Mark No.93 ( Weibo Complaints about CCTV’s Spring Festival Gala; Has Han Han been faking it? ; Groupon.cn’s CEO; The price of fish in Sanya; Edelman’s 2012 Trust Barometer: Global Results; “The 29th CNNIC Statistics Report on the State of Chinese Internet Development” )

 The Weekly Buzz 9 February 2012

[1] The best thing about CCTV’s Spring Festival Gala? Slamming it via weibo.
CCTV’s Spring Festival Gala is a longstanding TV tradition, bringing together family and friends. China’s netizens were united too, in a dual-screening integration of social, mobile and television. Netizens posted a significant number of weibos while watching the gala, voicing their opinions and critiquing all aspects of the performance: Wang Fei’s dry voice, Guo Donglin’s perceived plagiarism, ad placements and so on.

more

IWOM Mark No.92 – A Social Reading Special

 The Weekly Buzz 5 January 2012

Our insatiable appetite for information, the exponential growth of social media and the ready availability of smart mobile technologies are bringing about a whole new experience in digital reading. The popular mobile app “Flipboard” acts as a “social magazine” and helps to define the concept of “social reading” in a vivid and accessible way. So, is this the future of reading? An exquisite visual experience, similar to the glossy magazine version; content sourced from social media, aggregated, collated and recommended by a trusted group of peers; an independent subscription model, fulfilling the needs of a truly personalized reading experience; the interactivity and social functionality of a content delivery mechanism that analyzes user preferences.

more

IWOM Mark No.91 ( Shopbop.com Launches in Chinese; Renren.com 6.0; Police “Big Bang” Guide to Dealing with a Break-In; Launch of Luxury B2C Site 360top.com; The Information Office of the Shanghai Municipal People’s Government Go Weibo; Hong Kong Dragon Airlines Go “Around the World in 30 Days, Free” )

 The Weekly Buzz 6 December 2011

[1] Shopbop.com Launches in Chinese
The women’s fashion store from Amazon, shopbop.com, has officially opened a Chinese edition. It sells street styles by independent designer brands, direct to Chinese netizens. Shopbop.com’s styling magazine, LookBook, is often referenced in “Vogue”, “Harper ‘s Bazaar” and “Elle”, as well as other well-known fashion magazines.

more

IWOM Mark NO.90 ( Douban Does eReading & eCommerce, Nokia N9 Micro-Movie “Unfollow”, Tencent Micro-Store, Group Purchase Problems, Government Launch “Beijing’s Weibo Conference Hall” )

 The Weekly Buzz 22 November 2011

 
[1] Douban Does eReading & eCommerce

The author, who’s been certified by Douban, can compose and self-publish through the Douban platform, earning real cash from their readers’ purchase. The competition goes up, the quality of written work goes up, the reading audience gets a better experience, and the authors get paid – everyone wins. http://read.douban.com

more

IWOM Mark No.89 ( Renren and HTC to Release Social Mobile Phone, The User Created Douban Ad, “the Ordinary, the Arty and the Out-There”, Motorola RAZR’s Micro-Movie, Follow5.com… Takes Five, Bridging Online Conflict and Offline Resolution, China’s Ecommerce Embraces Sales Opportunity of the Century )

 The Weekly Buzz 15 November 2011

(1) Renren and HTC to Release Social Mobile Phone

The “HTC A310e”, a socialized mobile phone with built-in Renren application and a 2,099 RMB price tag, is set for launch in China. Developing a “Smart Terminal for Social Services”, the real features of this phone are its two most social functions, “One Click Sharing” and a photo-tagging application called “Quanren”. There’s also a “Renren Check-in” app. that connects offline, online and ecommerce, serving electronic coupons of nearby shops based on your current location.

more

IWOM mark No.88 ( CIC and Sina Release Hotly Anticipated Weibo White Paper, Sina Weibo’s Search Engine, Tencent Weibo Speeds Up Verification, Sina’s Micro-Messenger, Sina Weibo ID Numbers )

 The Weekly Buzz 28 October 2011

[1] Hotly Anticipated Collaborative White Paper <CIC•SINA – Microblog Revolutionizing China’s Social Business Development > Now Available for Download!
CIC and Sina have released their co-branded white paper < Microblog Revolutionizing China’s Social Business Development > and the full version PDF can now be downloaded. The copyright of this research report is owned by both CIC and Sina. So, if reproduced, please cite sources. Download here:

more

IWOM Mark No. 87 ( CIC & Sina’s Weibo White Paper, 2 New Videos by Hu Ge, the Weibo Police, Lao Luo vs Siemens, Tencent’s English Weibo )

 The Weekly Buzz 24 October 2011

[1] CIC and Sina Work Together on Weibo White Paper: “CIC•SINA – Microblog Revolutionizing China’s Social Business Development”

In order to define the features of China’s microblog culture and its significance for the development of the Chinese digital landscape, CIC carried out an in-depth analysis of the potential marketing value of weibo and the impact of microblogging on social business. Through this collaboration, CIC and Sina hope to help enterprise understand and implement a social business strategy that capitalizes on the microblog revolution. Currently, the white paper is available only in Chinese but if you want to find out more, get in touch with us at CIC.

more

IWOM Mark No. 86 ( Taobao Sellers Revolt, October 10th is Adorable, Kandian Tests Social TV, In Memoery of Jobs, Sina Weibo Tackles Anti-Social Ads, China’s Ecommerce )

 The Weekly Buzz 24 October 2011

1. 7000 Sellers Attack Taobao Mall

Around 9pm on the 11th of October, thousands of small to medium online vendors organized themselves via YY talk (an online instant messaging tool) to attack bigger sellers’ like Handu, Ousha and UNIQLO. Their actions included things like leaving negative comments and asking for refunds after deliveries. At the root of this was growing concern around Taobao’s new rules about raising tech service fees and establishing a deposit system.

more

IWOM Mark No. 85 ( Enterprise Accounts: Weibo’s Top Tweeters Part 2 )

 The Weekly Buzz 20 October 2011

Following on from our last edition, examining Sina Weibo’s recently launched enterprise accounts, we continue to look at their top tweeters. Again, their account information has been summarized by Sina Weibo (in Chinese) and is available for download as PDF here, “Let’s Talk About Enterprise Weibo” (企业微博大家谈) but we have also prepared a tweet-sized summary of their summary.

more

IWOM Mark No. 84 ( Enterprise Accounts: Weibo’s Top Tweeters Part 1 )

 The Weekly Buzz 19 October 2011

Sina Weibo recently launched their specified enterprise accounts so let’s take a closer look at their top tweeters. Sina Weibo have summarized the following account’s enterprise activity and all the info is available for download as PDF here, “Let’s Talk About Enterprise Weibo” (企业微博大家谈). However, since this is all in Chinese, CIC have prepared a tweet-sized summary of the summary. So, in (roughly) 140 characters, here’s the low-down on some of Sina Weibo’s exemplary enterprise accounts.

more

IWOM Mark No. 83 ( New Look Weibo, Cucn201′s New Viral Voiceover, Google’s Group-Buy Search Service, iPhone’s Whale SMS and The Voice of Luxury )

 The Weekly Buzz 18 October 2011

1. New-look Weibo

In addition to switching from a two to three column layout, the upgraded version adds functionality to private messaging, sharing pictures and sending files, creating photo albums, new applications and even more games.
2. Cucn201 New Viral Voiceover

more

IWOM Mark No. 82 ( Table Writing, DELL’s Viral Video – “Old Herbalist’s Secret Recipe”, Social Media’s Ranking Released By Jiathis.com, Mr. Muscle’s Viral Video “The Legend of Gel 2016”, The Development Trends of Social Networks, Sina’s “Let’s Talk About Companies’ Microblogs” )

 The Weekly Buzz 13 September 2011

[1]  “Table Writing”
“Table Writing” is different from other online writing styles, which tend to use conventional words, as it tells us “how A feels about B” with a matrix of pictures.
 
[2] DELL’s Viral Video – “Old Herbalist’s Secret Recipe”

more

IWOM Mark No. 81 ( “TVB Script” Style, Liu Xiang’s Hurdle, Durex and MINI’s Micro-Talk, “Desert Circles”, Hot for “Hold”, Hanting Inns & Hotels “Micro-Service”, 2011 Luxury White Paper )

 The Weekly Buzz 9 September 2011

1. Popularity of the “TVB Script” Style
Following the “Smurf” style so popular in the immediate wake of the movie, netizens are now aping a new tone in their tweets, the “TVB Script” style. become very hot online. Television Broadcasts Limited, more commonly known as TVB, was the first commercial satellite television station in Hong Kong and their scripts have a distinctive style.

more

IWOM Mark NO.80 ( 2nd Zombie Followers Special Edition )

 The Weekly Buzz 29 August 2011

Two months ago, CIC launched “Everyone Against Zombie Followers” Campaign. During this period, we had achieved much support from organizations and netizens. No matter online or offline, we had received many responses about this compaign. In this issue, we will share some excellent tweets.
[1] Exposure Zombie Followers throgh Sectional Drawing

more

IWOM Mark NO.79 ( “Smurfs” Style, A UGC Video on Douban “The Red Scarf”, Netizens Practical Joked on Google Purchasing Motorola, Intel’s Viral Video, Weibo Accounts of “Harry Potter” Tongue Cosplay, Features of Sina Weibo’s 4th Edition )

 The Weekly Buzz 25 August 2011

[1] “Smurfs” Style
After “Taobao” Style and  ”Vancl” Style, “Smurfs” Style became the next trendy copy. As the latest big screen adaptation of “The Smurfs” hitting cinemas national wide, netizens adapted it’s theme song’s lyrics to daily trifles, e.g. “‘Smurfs’ Style of PKU”, ”‘Smurfs’ Style of Tsinghua University”, “‘Smurfs’ Style of Salesman” and ”‘Smurfs’ Style of Femile Journalist” and so on. Please read related reports and topic home page on Sina Weibo to see more.

more

IWOM Mark No. 78 ( 7-Up’s Viral Video, Sina Weibo’s 4th Edition, Renren’s System for Evaluating SNS Advertising Value, Netease’s Lite-Blog, “Taobao Style” Hits the Streets of Chengdu, British Mobilize Riot Clean Up with Social Media )

 The Weekly Buzz 15 August 2011

[1] 7-Up’s New Viral Video: Man of the Princess
7-Up’s newest viral video was retweeted more than 20,000 times on weibo; the same as all of their previous combined. 7-Up recruited thre same actors and again effectively leveraged humour and the “spoof” style to advertise the “27% chance to get one more for free”. It aslo encouraged viewers to follow 7-Up on Sina Weibo too.

more

IWOM MARK NO.76 ( The 28th Statistical Survey Report on Internet Development in China, Sina’s WeiGame Platform, Snowbeer’s Viral Video, Alipay’s Quick Login, Tencent’s Video Messaging App. “Weishi” and CIC’s Social Media Distribution Infographic )

 The Weekly Buzz 2 August 2011

[1] CNNIC’s 28th Statistical Survey Report on Internet Development in China
China’s Internet Network Information Center (CNNIC) this week released the latest official statistics on the state of the Internet in China. In summary, by June of 2011, the number of netizens in China reached 485 million, increasing 6.1% comparing with the end of 2010. That points to a slowing of growth rate. Mobile internet users reached 318 million, 65.5% of the overall. Microblog user numbers skyrocketed to 195 million, a 208.9% increase from the end of 2010.

more

IWOM Mark No.75 ( Sina Weibo Virtual Currency; Police Taobao Style; Jia An’s 2nd Viral Video; Jiepang’s Infographic; Food Experience; Everyone Against Zombies )

 The Weekly Buzz 18 July 2011

[1] Sina Weibo Virtual Currency
Sina Weibo have announced the minting of their own virtual currency, called “Wēibì”, which can be used to purchase all kinds of weibo-based virtual goods and services. The exchange rate with RMB has been set at 1:1 and users can charge their accounts via online banking or Alipay. This virtual currency highlights the tangibility of China’s social commerce.

more

IWOM Mark No.74 ( Baidu Links with Bing, Baidu’s Social Asset Aggregator, Sina Weibo Verifies Japan, Google+ and the World’s First Social Credit Card )

 The Weekly Buzz 7 July 2011

1. Baidu Links with Bing
China’s dominant search engine and all-round net giant Baidu (Nasdaq: $BIDU) has announced their cooperation with Microsoft’s Bing to further expand Baidu’s English language search capabilities.  According to Microsoft, 8.6% of the global search market is in China, explaining their heavy investment in this market. The finalized search product from Baidu, complete with Bing’s enhanced English search algorithm, is expected in the 4th quarter of this year.

more

IWOM Mark No. 73 ( Green Pepper Mascot, FIAT & Mini Conversation, HuGe Viral Video, Jike.cn )

 The Weekly Buzz 29 June 2011

[1]Chinese Traffic Police Adopt Green Pepper Avatar
The traffic police of Shanghai’s Qing Pu district have taken a lighthearted, personable approach to their social media engagement. In Chinese, traffic police is pronounced Jiao Jing. So, they combined Qing from Qing Pu and Jiao from Jiao Jing to get Qing Jiao, which means green pepper. There you have it, the new face of Qing Pu law enforcement – drawn on a pepper.

more

IWOM Mark 72 ( China Southern Airlines’ Weibo Crisis, Sina Weibo’s Shared Content Return Rating, Sina Weibo Launch Enterprise Edition, Baidu’s Social Q&A Site )

 The Weekly Buzz 20 June 2011

1). China Southern Airlines Weibo Crisis
It was a pretty routine incident; a China Southern Airlines flight captain (@曾鸣CSN) asked a couple of passengers (@汪子琦) to take their seats as the plane was about to take off. However, it all turned into a bit of a PR crisis when the passengers were forcibly removed from the plane for not cooperating with the captain. As is increasingly the case, these disgruntled consumers took to Sina Weibo in order to express their anger towards the airline. What happened next took the relatively routine incident into uncharted territory and lifted the crisis to a new level. The flight’s captain fired back at the disgruntled passengers with his own microblog and his insulting response sparked outcry amongst Sina Weibo users and China Southern Airlines’ customers alike. Even though the captain later apologized, it goes to show that the sky is the limit when it comes to microblog based crises.

more

IWOM Mark No. 71 Skeleton Users Special Edition

 The Weekly Buzz 10 June 2011

Skeleton users are not only unproductive but also pose a security risk for the real users of the social network. In this issue of IWOM Mark we will look at how we define skeleton users and their negative influence.
Skeleton Users Defined
On the most basic level, skeleton users are purely virtual; generated by programs without ever having a real person attached, or meat on their digital bones. They are simply used to increase an account’s followers. However, the technology behind skeleton users is becoming increasingly advanced; proper profile pictures and periodic activity based on a preset program, so they act like a real person is behind them. Naturally though, users who employ skeleton users on mass experience little effect on engagement levels.

more

IWOM Mark No.70 ( Plasticizer, International Children’s Day, Sony Style Special Training Classes for Triple-A Students, Fat Rabbit Zhouzhou’s Endorsement of Siemens, Volkswagen’s User Generated Cars, Sina’s Light Blogging Service “Qing Alpha” )

 The Weekly Buzz 8 June 2011

1) Uni-President’s Problem with Plasticizer
This week, Chinese netizens were alerted to a crisis brewing in Taiwan. Plasticizer, an additive commonly used to impart flexibility to plastics or resins, can also help beverages appear more cloudy. It’s been found in a few Taiwan made drinks in levels 20 times more toxic than Melamine. Many of these drinks have been transported to the mainland, including Uni-President’s Asparagus Juice.

more

IWOM Mark No.69 ( Ku6.com Layoffs, Tencent’s Q+, Weibo Crisis, Weibo Groups, Viral Emoticons and Ungelivable Grammar )

 The Weekly Buzz 23 May 2011

1). Ku6.com Layoff Crisis
On the 18th of May, it was reported that a video site was laying off 20% of it’s employees, with the majority from its sales department. This news was accompanied by claims that the laid off employees were being forced to sign agreements under threat from hired bodyguards. Buzz around the event peaked again on the 19th, when employees reported that they were unable to access company emails.

more

IWOM Mark No.68 (5 Bar, Mother’s Day, Tuita, HaiDiLao Personal Marketing, Vancl)

 The Weekly Buzz 20 May 2011

1). 5 Bar Craze Igniting New Net Culture
Every Chinese class, from primary school to matriculation, has a class captain ranked by the number of bars on their arm. Those of the highest rank are awarded 3 bars. But… Recently netizens were exposed to the new, 5 bar class captain of Wuhan. This illustrious new rank has inspired China’s net population, particularly through the extremely viral microblog medium, sparking a huge volume of UGC centered around the red sash and 5 bar badge signature. We’ve seen this turn from amusing net trend into Taobao commercialization in barely 2 weeks.

more

IWOM Mark No.67 Social Gaming Edition

 The Weekly Buzz 30 April 2011

Gaming is a major part of internet life for China’s netizens. In the highly competitive gaming industry, online promotion through social networks has proven to be highly effective in reaching potential gamers. In this special, gaming edition of IWOM Mark, we will highlight some key, Sina Weibo based promotions from the online gaming industry.

more

IWOM Mark No.66 (Crush Notifier, Cadillac Micro-Movie, Johnson & Johnson Viral Video, Dove Sina Weibo Campaign, Lenovo LePhone)

 The Weekly Buzz 30 April 2011

1). Sina Weibo’s “Crush Notifier”
Just a day after the official launch of Facebook’s Crush Notifier, a very similar third party application emerged on Sina Weibo, the Micro Crush Notifier (微表白). Renren, one of the largest SNS in China, has since added a public page that performs a similar function.

more

IWOM Mark No.64 – Micro-Movies Edition (Cadillac Big Name Ad, MG3 “For Love”, YinLu “Micro-Movie-Wanted!”, Samsung Micro-Movie Crew, NetEase Micro-Movie Festival)

 The Weekly Buzz 8 April 2011

The microblog, or weibo, is hot property in China.  Only yesterday (7th April 2011), Sina Weibo “grabbing the sofa ” with their newly launched, unique url www.weibo.com. So, the microblog medium is here to stay. But…
Never an environment to rest on one’s laurels, China’s top microblog services have moved on to the next sensation in Sino-social media, the “micro-movie”.

more

IWOM Mark No.63 – April Fool’s Special Edition (Google Time Machine, Jobs Visiting Innovation Works, “1st 3D Pornographic Movie”, Group Buy April’s Fool Deals, Tencent Sensory Search Engine)

 The Weekly Buzz 7 April 2011

Welcome to the latest IWOM mark from CIC and this week, we thought we’d do a bit of an April Fool’s special edition. So, we’ve collected China’s most popular online and offline foolishness. Hope you enjoy it.
1. Google Time Machine Search Engine
Google launched a search engine that gave users the ability to travel back in time through a tedious process that involved reading poetic chants composed of the latest net language and physical exercises. The result was a chronological search result on your chosen topic. As far as we can tell, no-one altered time, they just wasted it.

more

IWOM Mark No.62 (Earth Hour, JingWei.com, VANCL Stars, Douban.com, Imagine Cup, CIC IWOM Watch Weibo Special Edition)

 The Weekly Buzz 29 March 2011

Earth Hour Movement
The World Wildlife Fund (WWF) has proposed to the world that on the 26th of March, between 20:30 and 21:30, we switch off our lights. The idea being that for this “Earth Hour”, we show the world the importance of power conservation. Brands like Coca Cola, Haier, IKEA and SNDA are all taking this opportunity to do their part, launching promotional sites urging users and consumers to participate. Social networks like Taobao and RenRen have also launched their own movement sites.

more

IWOM Mark No.61 (Japanese Earthquake, 3/15 Consumer Day, Sina Weibo In-site Ad, Saving Buttowood, CIC White Paper)

 The Weekly Buzz 28 March 2011

Chinese Netizens React to Japanese Earthquake
Japan’s 9.0 earthquake shocked the world. In China, a number of social networks and online communities have set up mini-sites in support of those in crisis; Sina Weibo has set up a page to help locate missing relatives and friends in Japan.
Sina Weibo Japanese earthquake event page, a platform for users to find relatives and friends in Japan via tweeting in Weibo.

more

IWOM Mark No. 60 – Social Media Crisis Edition

 The Weekly Buzz 24 March 2011

In 2010, KFC damaged its reputation by promising half price family value buckets that they couldn’t deliver.  We have since witnessed a scaling back of their social media engagement, including their Sina Weibo, which they haven’t posted on since April 2010.
KFC launched their latest offering, the “Gold Crab Cake”, through traditional TV promotion and according to the TV ad, it’s the ultimate solution to the troublesome process of eating crab; promising pure crab meat packed into a wholesome cake.

more

IWOM mark Vol. 59 (Sina Weibo IM, LBS Gas Map, iPad 2, GM Recall, Chinese Top Internet Buzzes)

 The Weekly Buzz 23 March 2011

Sina Weibo On the Verge of Instant Messaging
Sina Weibo, as we’ve reported in our previous posts, has become the leading microblogging platform; even surpassing Twitter in functionality by introducing Voicemail Tweeting and Direct Video Upload.
However, never one to rest on its laurels, the following screen shots prove to the world that once again, Sina is breaking ground in the evolution of the micro-blog with the introduction of instant messaging. In the coming week or so, Sina Weibo will begin to allow users to chat live within their home pages, emulating the Facebook style built-in chat function.

more

IWOM mark Vol. 58 (Baidu Humanity Search, Microblog Auction, Search Engines Revolution, Lite-Blog, Social Network Ranking)

 The Weekly Buzz 1 March 2011

Baidu.com Launch Missing Page Site
As the anti-human trafficking movement continues to gain traction on Sina Weibo, with thousands of photos being uploaded every week, it’s high time there was a well structured, searchable database of these images. In actual fact, in the last week China’s dominant search engine, Baidu.com, has launched their own missing person search site.

more

IWOM mark Vol.57 (Sina Weibo Social Conscience, Weibo Voicemail, Microblog-Valentines Day, Groupon China)

 The Weekly Buzz 22 February 2011

The Social Conscience of a Social Network –
Sina Weibo Saves the Children, Saves the Ladies and Saves the Guys.
 
If you have a camera phone, or any other mobile device with a camera and internet access, you can become a crusader for the common good in China. Dr. Yu JianRong, a professor at the China Academy of Social Sciences, has launched a campaign to combat the trafficking of children in China, using China’s version of Twitter, Sina Weibo.

more

IWOM mark Vol. 56 – The Rabbit Year Spring Festival Edition

 The Weekly Buzz 11 February 2011

The Spring Festival Edition
Spring Festival, or the Chinese New Year, gives us an opportunity to take stock of a busy 2010 and look forward to 2011, the Year of the Rabbit. Let’s not forget, it’s also a chance to spend some quality time with our nearest and dearest. Many of our findings can be attributed to tools like IWOMdiscover and this year, it’s clear there were more ways than ever to celebrate the Spring Festival with your online friends, as Chinese social networks spread like, well, rabbits.

more

The Weekly Buzz: Scarce IPHONE 4 drives grey market buzz

 The Weekly Buzz 5 November 2010

Here is our “The Weekly Buzz” column.
Past articles can be found here.

On 25th September, Apple officially launched its IPhone 4 in the China market which resulted in a demand exceeding supply. Over 100,000 devices were sold which depleted inventory. Our tracking of IPHONE 4 in our IWOM discover reflects the different peaks of passion in the last month around the release.

more

The Weekly Buzz: Tuangou (group purchase) popularity in China

 The Weekly Buzz 22 October 2010

Here is our “The Weekly Buzz” column.
Past articles can be found here.

Recently, CIC has been using its IWOMdiscover to track ‘tuan gou’ (online group purchase) activities around movie tickets, milk powder, cosmetics, luxury goods, to auto cars in all Chinese cities. In the same family of activity as the popular Groupon in the US, tuangou has been happening in China for many years as we have chronicled here.

more

IWOM mark Vol. 42

 The Weekly Buzz 29 September 2010

Check more summaries on IWOM mark in CN version
[1] Microsoft due to shut down the Live Spaces service
‘Windows Live Spaces is about to go out of commission’, is the notice you will receive when you now sign up to Spaces and ‘Your journal will be moved to WordPress.com’, meaning that Microsoft have decided to reallocate all their users there. Recently Windows Live China Group released this notice telling all they have decided to disband their Windows Live Spaces service, upon hearing the news, netizens either showed disappointment or became busy with the farewell to their ‘net homeland’ i.e. ‘farewell LIVE SPACE’.

more

IWOM mark Vol. 41

 The Weekly Buzz 15 September 2010

Check more summaries on IWOM mark in CN version
[1] CIC 2010 IWOM panel
On September 16th, CIC will hold our 2010 IWOM panel titled “Social Media Best Practice” at Tsinghua University, Beijing. Attending this even to discuss current industry best practices will be brands, agencies and media outlets. For more information please go here (Chinese)

more

IWOM mark Vol. 40

 The Weekly Buzz 8 September 2010

Check more summaries on IWOM mark in CN version
[1] In addition to the film Inception becoming very popular online, so to is the totem featured in the movie
In addition to the film ‘Inception’ becoming very popular online, one of the films main props the ‘totem’ (similar to that of the film Hero) has become a best seller in the multiple on-line shops that have now appeared selling this item. In addition to this on the Sina Weibo account, @此刻热门电影 ‘A platform of reviewing films’ account, launched a campaign called ‘My Inception Totem is…’ to encourage posts about the film from Inception fans.

more

IWOM mark Vol. 39

 The Weekly Buzz 5 September 2010

Check more summaries on IWOM mark in CN version
[1] Netizens PS (photoshop) thousands of calm pictures of Leonardo DiCaprio into every type of situation
An activity titled “Little Leo, don’t be so calm” (Little Leo being Leonardo DiCaprio’s Chinese nickname) was initiated encouraging netizens to PS pictures with a funny image of Leonardo. With thousands of uploads the different variants of pictures have create buzz across several Internet communities.

more

The Weekly Buzz: Netizens Buzz about Philippines Hostage Incident

 The Weekly Buzz 2 September 2010

Here is our “The Weekly Buzz” column.
Past articles can be found here.

On August 23rd, Hong Kong tourists on a tour bus were taken hostage by former police officer. The buzz around the incident showed increasing trend throughout the crisis, with netizens criticizing the overall handling of the incident by police as well as the safety and security of the Philippines.

more

The Weekly Buzz: BBS tops chart for Chinese Valentine’s Day buzz

 The Weekly Buzz 27 August 2010

Here is our “The Weekly Buzz” column for Campaign Asia.
Past articles can be found here.

more

The Weekly Buzz: Synutra IMF issue creates buzz, but not crisis

 The Weekly Buzz 20 August 2010

Here is our “The Weekly Buzz” column for Campaign Asia.
Past articles can be found here.

more

The Weekly Buzz 8.9.10: ‘Show girls’ drive online buzz for ChinaJoy

 The Weekly Buzz 19 August 2010

This is a bit late going up, but here is our “The Weekly Buzz” column for Campaign Asia.
Past articles can be found here.

more

IWOM mark Vol. 37: LBS, VANCL, ‘foursquare + twitter’, hotel experiencers, updated IWOMdiscover and more…

 The Weekly Buzz 6 August 2010

About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

more

The Weekly Buzz: Emotional Buzz for the blockbuster “Aftershock”

 The Weekly Buzz 6 August 2010

July 22 saw the premier of the Feng Xiao Gang directed movie “Aftershock” about the absolutely devastating1976 Tangshan earthquake that killed hundreds of thousands of people. According to Xinhua, the movie grossed a record breaking 36.2 million RMB in ticket sales on its first day and could easily reach a total of 500 million, both records for the film industry.

more

IWOM mark Vol. 36: Roland Berger/CIC Chinese Consumer Report, China Joy & Weibo Show Girls, ‘Tencent’s Evil Empire’ and more…

 The Weekly Buzz 30 July 2010

About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

more

The Weekly Buzz: Bawang Innovates with Microblogs During Time of Crisis

 The Weekly Buzz 27 July 2010

Below is from the column “The Weekly Buzz” we will be regularly submitting to Campaign Asia. It makes use of our IWOM discover tool. If you drop me a mail at sam at cicdata dotcom, I am happy to have the team open up a trial account for you.
This week, we have Bawang making waves with its use of Weibo as a crisis comm channel.

more

IWOM mark Vol. 34: Octopus t-shirts, sexy net star sponsors ban, Weibo as crisis management tool and more…

 The Weekly Buzz 16 July 2010

About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

more

IWOM mark Vol. 33: Weibo groups, Han Han’s mag, words mom & dad yell and more…

 The Weekly Buzz 2 July 2010

About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

more

IWOM Mark Vol.32

 The Weekly Buzz 25 June 2010

About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

more

IWOM Mark 20100310 Vol.21

 The Weekly Buzz 19 March 2010

About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

more

IWOM mark 20100224 Vol.19

 The Weekly Buzz 24 February 2010

About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

more

IWOM Mark 20100211 Vol.18

 The Weekly Buzz 12 February 2010

About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

more

IWOM Mark 20100203 Vol.17

 The Weekly Buzz 5 February 2010

About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands.  We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

more

IWOM Mark 20100127 Vol.16

 The Weekly Buzz 29 January 2010

About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands.  We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

more

IWOM Mark 20100123 Vol.15

 The Weekly Buzz 23 January 2010

About IWOM mark: IWOM mark is a new column on the Seeisee Chinese blog. Every week, our marketing team puts up 7 of the hottest news/happenings from the IWOM industry, net culture or brands.  We launched it October and have received really good feedback from the Chinese language Internet Community. The CN column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

more

© 2006 - 2014 China IWOM Blog- Making Sense of the Buzz | seeisee | CIC
Powered by Wordpress
PolkaDot designed by ZENVERSE
In conjunction with Chattrum , Black toaster , Black microwave , Kontantkort