Industry Watch,The Weekly Buzz,uncategorized 17 February 2012

The Asia Pacific Summit on Measurement will take place between the 29th of February and 1st of March at the Grand Hyatt in Hong Kong and is aimed at stimulating new thinking around the evaluation and measurement of public relations performance. The Asia Pacific Summit will include workshop sessions and speaking spots by senior communications professionals from across the region and beyond.

more

 Industry Watch,IWOM Reports,uncategorized 15 February 2012

Ogilvy PR and CIC’s White Paper, “Crisis Management in the Microblog Era”, uncovers unique characteristics of microblog-driven crises and suggests ways that brands can minimize the potential risks.
As the Chinese social media landscape matured in 2011, weibo (or the microblog) emerged as the source of most of the country’s most damaging and far-reaching crises; from the incendiary Guo Meimei/Red Cross saga, to billionaire investor Wang Gongquan’s eloping with his mistress, to corporate crises for both multinational and domestic brands.

more

 Industry Watch,Personal,uncategorized 17 January 2012

I am thrilled to share the great news that CIC has agreed to be acquired by WPP’s Kantar Media. I look forward to taking social media and social business to the next level in China with our new partner.
More info below
 
    

more

 uncategorized 15 November 2011

CIC and SINA release joint white paper – ‘Microblog Revolutionizing China’s Social Business Development’

After much anticipation, CIC and Sina’s collaborative white paper on the weibo inspired revolution in Chinese social business was released to a select audience at a gala event at Shanghai’s Wyndham Grand Hotel on the 25th of October.

more

 Industry Watch,Personal,uncategorized 14 October 2011

It probably hasn’t escaped your attention that right now, “weibo” is the word on everyone’s lips, as the microblog is the hottest property in China’s digital landscape. Celebrities, fans, brands and consumers are coming together in what is the fastest growing community in China’s social space.
As ever in the Chinese social media market, there is more than one platform vying to be the “Twitter of China”. Sina Weibo is expanding its services to such a degree that such a moniker grossly underestimates the ways in which the platform is increasingly allowing advertisers to exert their brand identity and effectively own a slice of social media.

more

 uncategorized 7 September 2011

On the 9th of September, China focused thought leaders will explore the biggest transformational opportunity for the luxury market in a generation. These academia and enterprise based luxury luminaries will gather in New York’s Hearst Auditorium for the L2 China Clinic; a full-day session of executive education for prestige brands and agencies looking to capitalize on China’s luxury market boom.

more