uncategorized 6 November 2015

September 22, 2015: In the first quarter of 2015, China’s B2C category for Mothers and Infants reached RMB26.36 billion in transactions, a 51.9% growth from the first quarter of 2014. This study, titled China’s B2C Market Quarterly Monitoring Report – Quarter 1, 2015[1] sends a clear message to marketers: industries surrounding mothers and infants is on a fast path to growth.

 

However, marketing to mothers can prove tricky. Due to past food scandals and the close, personal connection mothers have to their infant’s nutrition, word of mouth support proves the most effective marketing tool. In the advent of today’s online social communities, much of this discussion is happening through WeChat, which offers a rich variety of content. However, to the media research landscape, this can pose as new and uncertain terrain.

 

Kantar Media CIC, a China’s leading social and digital business intelligence provider with over ten years’ experience in research and analysis, and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition, with in-depth analysis of half years’ Wechat data (December 2014 to May 2015).

 

WeChat content was collected by Kantar Media CIC from 92 leading, influential mother and infant WeChat public media accounts, plus 12 mother and infant care KOL public accounts as well as 24 brand accounts. According to Kantar Media CIC’s unique text mining & data analysis technique, in-depth research focused on the different types of content, each created and then conducted a comparative analysis of their focus and reach. This research will prove essential to marketers when they work to create effective content strategy and guidelines that target expecting and new mothers.

 

The content in each of the three different categories displayed a different type of reach. For instance KOLs, as opinion leaders, specialize in providing practical experience in childcare for the audience, while brands focus more on products, services and answering questions. According to our survey, brand accounts have the greatest amount of original content, media has the highest forwarding rate and KOLs tend to boast the greatest audience reach.

 

 

Media, brands and KOLs focus on different facets, but complement each other

Within these three types of public accounts – Media, KOL and Brand – the KOL accounts tend to express leadership in mother and infant expertise and knowledge. Among the few KOLs highlighted in this study, WeChat attention tended to surround well-known nutritionists and pediatricians. For example, microblogging accounts of pediatricians like “Cuiyu Tao Family Parenting [崔玉涛家庭育儿]” and “Nutritionist Care Center [营养师顾中一]” garner a large amount of fans. In addition, KOLs using other online and social media tools exhibit a more flexible way to spread their reach; popular pediatrician Bao Xiulan set up a “Healthy Energy” microsite and “Rice Cake Mama” has a well-known online radio channel on Himalaya FM.
In contrast, media accounts tend to offer social and messaging functions, with names like “Parenting Networks [育儿网]” and “Kung Fu Mom and Kid Education [功夫妈咪孩子教育]”, which focus on topics like nutrition, parenting and discussion forums. These create interactive lifestyle platforms that build comprehensive communities of mothers. Brand accounts tend to focus on providing customer service, with information like weather services, consultation, product authentication and marketing-related activities meant to generate customer loyalty.

 

The takeaway from this evaluation concludes that original content has the advantage of leveraging media reach, and creates a more powerful influence on the audience. At the same time, brands should focus on developing their own KOLs, establishing the brand in the field of mother and infant nutrition to establish public leadership.

 

Infant nutrition content is well documented, but pregnant mothers need more

 

The mother and infant segment demands target content for their target audiences.  Bid farewell to mass marketing, it’s time to create precise content!

*Data base: A total of 1,634 infant nutrition articles were collected on WeChat from Dec 2014 to May 2015.

 

Among the accounts studied, infant nutrition topics account for 48.7% of all content. However, looking deeply into the different stages of infant development (Figure 1), the most information available focuses on infants aged 0-6 months while nutrition information for those 3-6 years is lacking, accounting for only 0.3% of the total amount of content.

 

The most important part of infant nutrition content is divided into four sections: Daily diet, Illness, Growth & Health and Food Taboo. Food Taboo is clearly insufficient. (Figure 2).  Brands should focus on strengthening their online nutrition content focused on children aged 3-6 years old, plus more on “food taboos”.

[Figure 2] Topics discussed for infant nutrition

*Data base: A total of 1,634 infant nutrition articles were collected on WeChat from Dec 2014 to May 2015.

 

Compared with the infant nutrition content, nutrition for pregnant women is woefully insufficient (only 1.7%) (Figure 3) – it’s incredibly general and there’s very little content that focuses on the different trimesters of a pregnancy, least of all the first trimester.
[Figure 3] Content comparison of nutrition for pregnant women versus infant nutrition

*Data base: A total of 3,355 infant nutrition articles were collected on WeChat from Dec 2014 to May 2015.

 

This is a clear opportunity for brands to beef up content. By focusing on content across different trimesters and different facets of pregnancy including diet, developmental knowledge and peer interaction, the can ultimately increase brand viscosity.

 

Multimedia and cross-subject content works

For today’s readers, WeChat posts with images, charts and video boast a much higher amount of readership (Figure 4).  Data shows that KOL accounts that resonating the most with fans involve charts and images. In contrast, the brand accounts seem to still be lagging behind in terms of this content.

 

 

[Figure 4]  Articles with richer display boasted higher engagement

*Data base: A total of 3,355 infant nutrition articles were collected on WeChat from Dec 2014 to May 2015..

No. of media articles: 2,605; No. of KOL articles: 430; No. of brand articles: 320.

 

In addition, connecting infant nutrition and mom topics with other “associated” topics can help spread the word. (Figure 5) For infant nutrition content, there are many “associated” areas that promote crossover, including ones like beauty, health, home appliances and children’s products. For example, in articles or forums discussing the prevention of infant eczema, skin care brands are often mentioned. Brands need to take advantage of associated domain content to create a diversified revenue model and broaden WeChat content from different angles.

 

 [Figure 5] Word Cloud of “Associated” topics

*Note: Data was collected from Dec 2014 to May 2015, CIC baby care industry BBS and Weibo Panel.

 

Research method:

This White Paper puts various infant nutrition-related WeChat Accounts into three categories: media, KOLs, and brands. With Kantar Media CIC’s patented text mining technology and advanced semantic analysis tools, we analyzed the performance of 128 infant nutrition-related WeChat l Accounts  in the past six months, uncovered a wide array of trending topics that are infant nutrition related, and evaluated various brands’ presence on WeChat from a social media perspective. In addition, based on Kantar Media CIC’s analysis of various M&B forums and Sina Weibo accounts, we further investigated other topics being discussed in infant nutrient-related online conversations, and explored potential opportunities for brands to better connect with their consumers via social media.

 

Credits:

Sam Flemming, CEO & Funder, Kantar Media CIC

Kantar Media CIC Monica Zhao, Head of Research Innovation, Kantar Media CIC

Theresa Loo, Chief Knowledge Officer, Ogilvy & Mather China

 

[1] Research conducted by Analysis, titled[中国B2C市场季度监测报告2015年第1季度]

 

 

 

 

About Kantar Media CIC

Kantar Media CIC is China’s leading social and digital business intelligence provider, enabling enterprise to fully leverage the power of social media and other Internet based big data intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social technology, research and consulting. In early 2012, CIC was acquired by WPP’s Kantar Media.  Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.

Contact us: +86 21 6404 9191*8761 / marketing@cicdata.com

Website: www.ciccorporate.com

 

About Ogilvy & Mather

Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World’s Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.

 

For more information, please contact:
Renay Cheng
Senior BD & Marketing Manager
Kantar Media CIC
renay.cheng@cicdata.com  

Posted by   @   6 November 2015 0 comments
 uncategorized 26 October 2015

 

Kantar Media CIC, China’s leading social business intelligence provider, held a spectacular Social Media and Digital Data Annual Summit yesterday in Shanghai, titled Next Generation Solution for Insights.
During this summit, Kantar Media CIC invited a number of well-known international brands, companies, agencies, and international management consulting firms to share and discuss our vision for how to utilize social and digital intelligence to distill insights to inform businesses decisions.

Since 2004, Kantar Media CIC has been helping clients to understand Chinese social media.CIC has earned its reputation in the social and digital business intelligence industry with over a decade of quality research and consulting.
In 2008, Kantar Media CIC published the authoritative and now iconic “China Social Media Landscape.” In the years since then, we have witnessed rapid changes and developments in the Chinese social media universe.
During the summit, Sam Flemming, founder and CEO of Kantar Media CIC, elaborated on the six most important changes to note about the Chinese social media landscape in 2015:
1. WeChat continues to dominate, while its role and influence evolves;
2. Weibo is still relevant, since it takes the pulse of what’s viral;
3. Interest communities have gone mobile;
4. New forms of expression emerge;
5. E-commerce reviews explode;
6. Retailer-generated content is a ‘fourth media’.

 

 

After establishing the basics about Chinese social media today, Polaris Yu, Regional Director of Research & Consulting at CIC, presented Accessible and Actionable Insight Innovation: “Brand Pulse” focusing on the beauty and cosmetics scene.
We are already well into the “WeChat Era,” and WeChat public accounts are becoming ever more important. Kantar Media CIC, as a leading social and digital business intelligence provider, has formed a complete solution to assistant brands to monitor their published articles on WeChat public accounts. Monica Zhao, Head of Research Innovation at CIC, shared about ‘Influence in the age of WeChat: Infant Nutrition Industry Study,’ based on a white paper produced in cooperation with Ogilvy & Mather.
Through this in-depth look at the Maternal and Child Nutrition industry through WeChat public accounts, it is clearly seen that there are three different, yet complementary types of WeChat public accounts—Media, Brands, and KOLs—each with their own focus and sharing strategies. The commonality among these 3 different media types is content centered on infant nutrition. They all work to improve information access about pregnancy care; multimedia and cross-industry content is more popular.
Afterward Monica’s presentation, Theresa Loo, the Executive Director of Ogilvy & Mather China, was invited by Kantar Media CIC to talk more about “influence in the Age of WeChat” with Monica and the audience in a panel discussion.
As Big Data continues to grow in importance, Kantar Media CIC will expand its field of research from merely social media to include all digital media, including search, e-commerce, payments, and so on. In so doing, we will witness the transition from social data to big data.
At this summit meeting, Sam Flemming and Arthur Wang, respectively CEO and COO of Kantar Media CIC, looked forward to the next generation of Social Big Data. CIC aims to help brands to gain better consumer insights using Big Data analysis.
Meanwhile, Andy Wu, Head of R&D Dept. of Kantar Media CIC, explained the technical foundation of CIC’s insights, which includes Natural Language Processing and Machine Learning.Combined with more than a decade of research and consulting experience across a wide range of industries, these technologies greatly decrease the time costs of data collection, storage, processing, and analysis, while also improving the accuracy of measures such as sentiment & semantic analysis and so on. Moreover, Kantar Media CIC also supports multi-language data processing and analysis, which can automatically recognize more than 82 languages. With comprehensive data, real-time processing technology and highly accurate analysis, CIC maintains its leading industry position.Additionally, Kantar Media CIC invited many honored guests to share the future of Big Data analysis at this summit.Ken Hong, General Manager of Weibo Commercial Operations, shared some examples of turning Big Data into a “fans economy.”

 

Sumin Xia, Senior Product Manager of Baidu Big Data department shared how Baidu is applying Big Data in the travel industry.

 

Carol Jiao, Marketing Operation Director at Jusfoun big data, shared the value of third-party Big Data providers.

 

Pierre Dupond, General Manager of Full Price department at Glamour Sales China, shared his own experience on how to leverage Social Media for direct E-commerce impact.

 

Raymond Wang, executive director of Roland Berger digital solutions, shared what Roland Berger has done in terms of business application-oriented Big Data analysis systems, forming a complete set of solutions for industries like auto, apparel, consumer goods and finance.

 

Gene Cao, Senior Analyst at Forrester Research shared Forrester’s experience establishing the first social listening center for Nestle in cooperation with Kantar Media CIC.

 

Ben Wilson, Marketing Director of Reckitt Benckiser was interviewed by Sam Flemming to discuss the future of social media strategy and consumer insights.

 

At the summit’s conclusion, Kantar Media CIC released a new logo, embodying its new outlook on how to serve clients moving forward. Kantar Media CIC aims to help clients take full advantage of social media and Big Data to achieve business innovations across the entire organization.

 

 

About Kantar Media CIC
Kantar Media CIC is China’s leading social and digital business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social business technology, research and consulting. We first coined the term IWOM and were the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized research, consulting services, syndicated reports, and industry trend watches, rich in actionable insight.
For more information, please contact:
SeniorBD & Marketing Manager, Renay Cheng+86–21-64049191ext 8761renay.cheng@cicdata.comWebsite: www.ciccorporate.com 
Wechat account:kantarmediacic
Please scan this new Wechat account. Thank you!

 

 

 

 

Posted by   @   26 October 2015 0 comments
 uncategorized 28 May 2015
The Chinese social media landscape is one of the most unique, fragmented and dynamic in the world. In the 10 years that Kantar Media CIC has been listening to Chinese social media, the rate of change has only gotten faster. We’ve just taken the pulse of China’s 2015 social landscape, as we have every year since 2008; here are six changes and developments that brands, agencies and tech players should understand.

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WeChat continues to dominate, while its role and influence evolves

For anyone doing anything with China or with Chinese consumers, the impact and dominance of mobile app WeChat is obvious. It is everywhere and seemingly does everything. With WhatsApp-type messaging, an addictive Facebook-like news feed called Moments, a PayPal-like wallet, mutual fund products, taxi ordering, restaurant reservations and many other built-in applications, WeChat is more than just another social platform, it is an indispensable social media Swiss army knife that melts the lines between online and offline. It’s an operating system for getting things done in life.

WeChat users’ Moments content, similar to Facebook newsfeeds where consumers share content with each other, cannot currently be tracked by brands. However, WeChat public accounts managed by brands, celebrities, key opinion leaders and media, can be tracked, and they are playing an increasingly important role as a new form of owned, earned and paid media and as a place to wield influence. Just as brands, celebrities, key opinion leaders and media can have a Twitter or Facebook account, they can have a WeChat account to push out content that serves as the magazine articles for the new generation. Brands can track the owned media performance of their own and competitors’ accounts. And they can track the earned and paid media performance of KOL, celebrity and media accounts to make more informed media buying and content strategy decisions.

Weibo is still relevant, since it takes the pulse of what’s viral

While some say that the Twitter-like Weibo platform is dying, we believe this is an extreme overreaction. It is true that grassroots content has moved to WeChat Moments. However, Weibo is still the place to keep your finger on the pulse of what’s buzzing in the country. And while WeChat public accounts are increasing in importance, a tweet on Weibo can reach hundreds of millions of accounts, versus WeChat, where the most popular articles receive hundreds of thousands of reads. Brands, especially mass, luxury, fashion and beauty brands that tap celebrities and KOLs, should absolutely include Weibo in the mix of their social strategy.

Interest communities have gone mobile

Before WeChat, before other social platforms like Weibo, Kaixin, RenRen and blogs, there were basic online forums, known in China as BBS (bulletin board systems). These vertical interest communities have now gone mobile in the form of vertical interest apps. Some, like Autohome and Liba, are simply mobile versions of the PC versions of BBS, while others like Red (for luxury travelers), Dayima (for women) and Lamabang (for moms) are native mobile apps with communities, some of which can host millions of active conversations. We see this as a significant evolution, signaling a decentralization of the landscape away from WeChat. The key categories include auto, parenting, fashion, health and others. From our pilot work with clients, we have seen that these apps serve as great sources of targeted consumer intelligence as well as targeted media.

New forms of expression emerge

With parents, grandparents, teachers and/or bosses all on WeChat (like Facebook in the West), the “kids” need to find unique spaces and their own ways of communicating. Two examples are Nice (a photo app similar to Instagram) and Meipai (a video app with parallels to Vine). Though brands like Ray Ban and Bulgari have begun to put campaigns there, neither app has gained dominance, as there are multiple competing apps in their categories. We expect the fragmentation of the landscape through such categories of apps to continue, which means brands will need to remain vigilant to find the right place to engage their audience in the right way.

E-commerce reviews explode

With the massive growth of e-commerce in China has come an explosion of product reviews — like those found on Amazon in the West, but often more detailed. As a rich source of user generated content, CIC currently tracks reviews across nine e-commerce sites in China and has found that 70% of all the buzz for some brands come from e-commerce reviews, with 30% coming from BBS, Weibo and other sources. Tracking this rich content is a “must” for brands as a source of consumer intelligence as well as an influential media.

Retailer-generated content is a ‘fourth media’

E-commerce sellers, especially those with small- or medium-sized stores on Taobao or WeChat, aggressively market products in categories like beauty, fashion and electronics. Some of these stores are official distributors, but many are not. The stores engage with consumers, promote on social media, and post content on their own sites. There is no guarantee that what they post is “on message” or even accurate. The stores may be small, but they make an impact accounting for upwards of 40-50% of the buzz for some fashion brands. The buzz is not just spam, but genuinely informative and useful content that educates and influences consumers’ perceptions with advice and suggestions on how to use the products. Brands are on top of paid, owned and earned, but for this “fourth media,” which is beyond their control and influence, the must be vigilant in systematically tracking such content to determine if and to what extent it is making an impact on brand perception and/or sales.

 

As founder/CEO of Kantar Media CIC, Sam Flemming has been listening to Chinese social media since 2004. 

 

The 2008-2014 China Social Media Landscapes:

              

Posted by   @   28 May 2015 0 comments
 uncategorized 28 January 2015

Global research leader Kantar will hold a media roundtable in Beijing on February 3rd 2015, where the ‘Kantar China Social Media Impact Report 2015’ will be unveiled. Kantar would like to share the latest trends in Chinese social media based on the findings of professional surveys. Kantar Media CIC, China’s leading social business intelligence provider, will be joining this meeting by contributing its advanced analysis technology and ability on social media, especially on Weibo and WeChat, to the organization.

It is the second consecutive year that Kantar has released the ‘Kantar China Social Media Impact Report 2015’, which is a professional report that analyses the way social media influences Chinese lives. The report employs a large sample continuous tracking survey, Weibo big data semantic analysis, WeChat official accounts big data analysis, and a real-ID-based online polling platform. Covering 60 cities with a sample of nearly 66,000 people, while analysing nearly 2 million Weibo posts and tracking over 700 million reading behaviours on WeChat official accounts, the report presents a detailed picture of Chinese social media consumption, behaviour, and values. The report, again, invites social media users to self-assess and rate the influence that social media has on them, such as Weibo and WeChat, to track the way that they feel social media has changed in the past 2 years. Through multi-faceted data analysis, the report also takes a look into how brands should interact with consumers on rapidly changing social media platforms.

CIC will be dedicated to providing Weibo and WeChat analysis, based on its unique NLP (Nature Language Process) and Text Mining technology, to reinforce Kantar’s ability on analysing social media. By studying Weibo hot topics as well as WeChat content and engagement, we will continue bringing our professional value to the Kantar media roundtable.

A number of senior executives from Kantar and its operating companies in China, including Kantar Media CIC, will attend the media roundtable to present the report and answer any of the media’s questions.

 

For more information, please contact:
Renay Cheng
Senior BD & Marketing Manager

Kantar Media CIC
renay.cheng@cicdata.com  

 

About Kantar
Kantar is the data investment management division of WPP and one of the world’s largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of professional and accurate market insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

In China, Kantar employs nearly 1,500 professional researchers covering Beijing, Shanghai, Guangzhou, Wuhan, Chengdu and Fuzhou. The company aims to help its global customers launch businesses in China and to support Chinese enterprises as they expand globally.

 

 

About Kantar China Insights
Kantar China Insights  (www.cn.kantar.com) showcases all the latest data on China held by Kantar and its subsidiary companies. It offers journalists an instantly accessible free database of deep statistics and expert commentary on business, tech and consumer issues.

 

 

About Kantar Media CIC
Kantar Media CIC is China’s leading social business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social business technology, research and consulting. We first coined the term IWOM and were the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized researchconsulting servicessyndicated reports and industry trend watches ,rich in actionable insight .
Kantar Media CIC utilizes its own patent pending technology to capture millions of online conversations and “makes sense of the buzz” by analyzing them to draw out insight that leads to more effective action. Kantar Media CIC gathers and mines over 500 million naturally occurring consumer comments every month, from a range of uniquely Chinese social media platforms including blogs, BBS, microblogs and social networking sites. We then apply our unique methodology to provide a comprehensive picture of the social media landscape and its implications for business. To date, Kantar Media CIC has archived almost 12 billion mentions of brands and products, from over 2 billion consumer comments. Kantar Media CIC’s data coverage has now expanded to include e-commerce, search and other timely, insight rich digital sources. Through recently acquired Fisheye Analytics, Kantar Media CIC’s reach now extends to 67 languages around the world.

 

In early 2012, as China’s leading social business intelligence provider, Kantar Media CIC was acquired by WPP’s  Kantar Media, the media research and insight division of Kantar, as a move to strengthen its position and with aim to expand its social offering across Asia Pacific. Kantar Media has over 5,000 employees around the world, is currently working with 22,000 companies, tracking 3 million brands across 50 countries. As the consumer insight arm of WPP, Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry.

 

Contact us: +86 21 6404 9191*8761 / marketing@cicdata.com

Corp. Website:  www.ciccorporate.com

Posted by   @   28 January 2015 0 comments
 uncategorized 6 January 2015

(Dec.11th, 2014) Today Kantar Media CIC held its fantastic celebration – “The Next Golden Decade Starts Now: 10 years of social media, intelligence and insight” to celebrate Kantar Media CIC’s 10th anniversary. As China’s leading social business intelligence provider, Kantar Media CIC invited many clients, media partners as well as several social media professionals to review the development process of Kantar Media CIC and social media in China during the last decade, and more importantly, look forward to the next ten years in big data era with Kantar Media CIC’s founder/CEO Sam Flemming.

As the first social intelligence firm in Asia Pacific, and one of the first in the world, Kantar Media CIC has always been at the forefront of China’s internet and social business revolution. By continuously providing customized research, consulting services, syndicated reports, and industry trend watches, rich in actionable insight to our clients, Kantar Media CIC has been ‘making sense of the buzz’ by turning social chatter into business intelligence and insight to answer business questions across its clients’ organizations. Now with the arrival of Big Data era, Kantar Media CIC released its market initiative “Making Sense of Big Data” on the celebration, which demonstrates its ongoing commitment to distill insights from not only social, but additional ‘real time’ ‘consumer insight rich’ digital data sources including e-commerce, search, and online news. And with the support coming from WPP’s Kantar Media acquisition of CIC in 2012 and Fisheye Analytics, CIC is capable of taking its’ vision born in China to the world with a platform that can serve 190 markets in 67 languages.

Sam Flemming, founder and CEO of Kantar Media CIC, announced this new marketing strategy at the beginning of the celebration along with foundation of CDIU (CIC Digital Intelligence Union), a union that will provide clients, agencies and media partners a platform to work together to bring to the fore the true business value of social and digital intelligence. Then Hannelore Grams, Head of Digital Marketing & Social Media GCR in Nestle, Ken Hong, Weibo Marketing Strategy General Manager, and Zan Jing, CEO of LaMaBang mobile community shared their thoughts and experience in social media, command centers, digital intelligence as well as mobile social communities. Honored guests including Eddy Wang from Content Marketing Center GM from Tudou, and WPP China CEO Bessie Lee also joined presenters to have two panel discussions about social media and its challenges and opportunities in the future in China. At the second half of celebration, Linda Xu, Executive Director from Kantar Media CIC Research Consulting & Knowledge Center, demonstrated very tangibly CIC’s vision of social and other digital insights coming from CIC’s solutions can impact business decisions from CIC’s vision. And Sam, wrapped up the celebration by looking into the future of Kantar Media CIC and digital and social media.

On the basis of a great 10 years of success, CIC is well poised for another golden decade.

For more information, please contact:
Renay Cheng
Senior BD & Marketing Manager
Kantar Media CIC
renay.cheng@cicdata.com  

 

About Kantar Media CIC

 
Kantar Media CIC is China’s leading social business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social business technology, research and consulting. We first coined the term IWOM and were the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized researchconsulting servicessyndicated reports and industry trend watches ,rich in actionable insight .
Kantar Media CIC utilizes its own patent pending technology to capture millions of online conversations and “makes sense of the buzz” by analyzing them to draw out insight that leads to more effective action. Kantar Media CIC gathers and mines over 500 million naturally occurring consumer comments every month, from a range of uniquely Chinese social media platforms including blogs, BBS, microblogs and social networking sites. We then apply our unique methodology to provide a comprehensive picture of the social media landscape and its implications for business. To date, Kantar Media CIC has archived almost 12 billion mentions of brands and products, from over 2 billion consumer comments. Kantar Media CIC’s data coverage has now expanded to include e-commerce, search and other timely, insight rich digital sources. Through recently acquired Fisheye Analytics, Kantar Media CIC’s reach now extends to 67 languages around the world.

 

In early 2012, as China’s leading social business intelligence provider, Kantar Media CIC was acquired by WPP’s  Kantar Media, the media research and insight division of Kantar, as a move to strengthen its position and with aim to expand its social offering across Asia Pacific. Kantar Media has over 5,000 employees around the world, is currently working with 22,000 companies, tracking 3 million brands across 50 countries. As the consumer insight arm of WPP, Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry.

 

Contact us: +86 21 6404 9191*8761 / marketing@cicdata.com

Corp. Website:  www.ciccorporate.com

Posted by   @   6 January 2015 0 comments
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